Marketing Department

About the Role

Set the overall marketing vision for Shubham Mangalam as the company expands from Gujarat to PAN India. Own brand strategy, market positioning, and growth marketing at the highest level.

Key Responsibilities

• Define the overall marketing vision and 3-year roadmap for PAN India expansion
• Build and lead a high-performing marketing organization across digital, brand, and field
• Own brand positioning and differentiation in the competitive matrimony market
• Drive growth marketing — user acquisition, activation, and retention at scale
• Establish strategic partnerships with national-level community organizations and media
• Manage multi-crore marketing budgets with clear attribution and ROI tracking
• Report to the CEO and board on marketing performance and growth plans

Qualifications

• MBA (Marketing) with 12-18 years experience including 5+ years in CMO/VP Marketing role
• Proven track record of scaling a service brand from regional to national presence
• Deep expertise in both digital and traditional marketing channels
• Experience managing marketing budgets of ₹2 crore+ annually
• Strong leadership ability and experience building marketing teams of 15+ members

Additional Info

About the Role

We are looking for a dedicated Marketing Director to join our team.

Key Responsibilities

• Design and execute complete marketing strategy for entire Gujarat + PAN India expansion
• Lead digital marketing, ATL/BTL, events, community tie-ups & influencer campaigns
• Build & manage a team of marketing managers, digital experts & field marketing staff
• Achieve aggressive registration & revenue targets through marketing
• Launch new branches & manage branding across 50+ locations in next 3 years
• Tie-ups with caste associations, temples, event organisers & corporate CSR
• Monitor ROI of every campaign and prepare monthly marketing reports

Qualifications

• Proven track record of scaling service brands
• Strong hold on Digital Marketing (Meta, Google, SEO, WhatsApp, Instagram)
• Excellent network in Gujarat communities & associations
• Leadership & team-building ability
• Outstanding communication & presentation skills (Gujarati + English + Hindi)

Additional Info

About the Role

Own the full marketing strategy for Gujarat — digital, offline, events, and community outreach. Lead the marketing team and deliver registration and revenue targets through marketing efforts.

Key Responsibilities

• Design and execute the complete marketing strategy for Gujarat operations
• Lead a team of marketing executives, designers, and field marketing staff
• Achieve monthly registration targets through combined digital and offline efforts
• Manage overall marketing budget — allocation, tracking, and ROI optimization
• Plan branch launch marketing for new locations opening in Gujarat
• Build strategic tie-ups with community organizations, temples, and event venues
• Present monthly marketing performance and plans to senior management

Qualifications

• MBA (Marketing) with 6-10 years in marketing leadership roles
• Proven track record of scaling service brands through multi-channel marketing
• Experience leading a marketing team of 5+ members
• Deep understanding of Gujarat communities and local marketing dynamics
• Strong analytical skills and data-driven decision making

Additional Info

About the Role

Manage marketing budgets, build community partnerships across Gujarat, and drive brand-building initiatives for Shubham Mangalam.

Key Responsibilities

• Manage monthly and quarterly marketing budgets with proper tracking and ROI analysis
• Build partnerships with caste associations, community leaders, and religious trusts
• Develop brand guidelines and ensure consistent branding across all branches
• Plan and execute large-scale matrimony events and community melavas
• Coordinate with PR agencies for newspaper, radio, and regional TV coverage
• Review and approve all marketing collateral before branch-level distribution
• Report marketing performance to marketing manager with actionable insights

Qualifications

• MBA (Marketing) with 4-6 years brand or marketing management experience
• Experience in community-based or relationship-driven marketing
• Ability to manage budgets and track marketing spend vs results
• Strong network in Gujarat communities is a big plus
• Excellent presentation and reporting skills

Additional Info

About the Role

Plan and execute marketing campaigns across digital and offline channels, coordinate with influencers and community partners, and support event marketing efforts.

Key Responsibilities

• Plan monthly campaign calendars for digital and offline marketing
• Identify and coordinate with local influencers and community pages for promotions
• Organize matrimony events, seminars, and community melavas in collaboration with branches
• Manage relationships with media vendors, printing agencies, and event suppliers
• Analyze campaign results and recommend budget reallocation based on ROI
• Mentor marketing interns and coordinate task assignments

Qualifications

• Any Graduate/MBA with 3-5 years marketing experience
• Strong understanding of both digital and BTL marketing
• Experience in event marketing and community engagement campaigns
• Good negotiation skills with vendors and media partners
• Fluent in Gujarati, Hindi, and English

Additional Info

About the Role

Execute digital marketing campaigns, manage social media accounts, and generate leads for branch registrations through online channels.

Key Responsibilities

• Run and optimize Facebook, Instagram, and Google ad campaigns daily
• Manage company social media handles — posting, replies, DMs
• Generate qualified leads for branch teams through digital channels
• Track campaign performance — CPL, CTR, conversion rates — and report weekly
• Coordinate with graphic designer for ad creatives and landing pages
• Manage WhatsApp broadcast lists and SMS campaigns for local promotions

Qualifications

• Any Graduate with 1-3 years digital marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Understanding of lead generation funnels and basic SEO
• Good communication in Gujarati, Hindi, and English
• Comfortable with data and basic analytics tools

Additional Info

About the Role

Support the marketing team with social media posting, basic graphic content, and day-to-day campaign coordination.

Key Responsibilities

• Create and schedule daily social media posts on Instagram, Facebook, and WhatsApp
• Assist in designing basic creatives using Canva or similar tools
• Collect success stories and client testimonials for social media
• Track daily engagement metrics and prepare weekly reports
• Coordinate with branch teams for local event photos and updates
• Help organize community events and matrimony melavas

Qualifications

• Any Graduate with interest in digital marketing
• Basic knowledge of Instagram, Facebook, and Canva
• Good written communication in Hindi and English
• Creative thinking and willingness to try new content ideas

Additional Info